Claudette Babarinde

Claudette Babarinde is the chief executive of mKG.Q*, generally regarded as the most dynamic public relations company based in the South West of England. Born in one of the toughest streets in the St Paul's area of Bristol, she worked her way up from flyposting for local reggae bands via the Arts Council to her present position. A recent profile in PR Week specifically highlighted her as a face to watch in the coming decade. As CEO of mKG.Q*, the buck stops with her and she is usually the one who ends up dealing with such issues as what to do about the Benisons account and what to do about the employee who currently runs it, Tom Winscombe.

Although as The Truth About Archie and Pye opens, Tom Winscombe may have inadvertently provided her with the solution to at least the second of these questions...