I had to go out for a couple of hours this afternoon and came back to find that Facebook had gone a bit ape with its notifications. It turned out that the reason for this was I’d been tagged in an announcement by Salt’s Chris Hamilton-Emery to the effect that WHSmith Travel had selected Mrs Darcy versus the Aliens for promotion in September on the basis that it had “massive potential.”
Now I’d like to think that this had something to do with the fact that I’d buttonholed their chief buyer at the Get Writing conference back in February. However, I suspect that it’s more to do with the fact that Salt, Proxima and their sales team have been as good as their word and have got 100% behind the book. As you may imagine, I am stupendously excited about this.
As a keen student of the works of Malcolm Gladwell, I’ve been watching for tipping points along Mrs Darcy’s way – and there have already been a few. But I’m just wondering if this may be the most significant one yet.